Last updated: September 19, 2026
Dally Platforms, Inc. ("Dally," "we," or "us") operates dally.ai and its related services. Dally helps people find, understand, and work with content. This policy explains how we handle information about users, public creators, and people whose information appears in content or connected accounts.
For privacy questions or requests, email support@dally.ai. You do not need a Dally account to contact us.
Account and billing information. We receive information used to sign you in and manage your account, such as your email address and display name. Our payment provider handles payment details when you buy a paid service; we receive information needed to manage the subscription, not your full payment-card number.
Connected accounts and submitted content. Depending on the platform, permissions, and features you use, we receive profile information, posts, images and videos, captions, stories, performance metrics, comments, and connection credentials. We also receive content and instructions you submit directly. We access direct messages through a platform connection only when you grant the relevant messaging permission. Synced stories may remain available in your Dally account after they expire on the original platform.
Public content. We collect public profiles, posts, media files, captions, links, and public engagement counts, including from creators who have not joined Dally. Sources include platform APIs and public-web-data providers. Requests about a public link or creator can cause that content to be collected. Public-source collection is separate from access to your connected account's nonpublic information.
Apps, assistants, and usage records. When an app or AI assistant calls Dally, we receive what it sends and return information needed for the request. This can include instructions, content, search terms, and excerpts from your messages. Connecting an assistant does not by itself give us access to your entire conversation history. We log API and MCP requests and responses, including their contents, identifiers, and information about the requested task, to operate, secure, debug, and measure the service. We also collect browser, device, page, click, and feature-usage information, including session recordings as described in Section 6.
We use information to provide search and analysis, show account analytics, help you develop content, respond to support requests, manage subscriptions, and carry out actions or automations you authorize. We also use information needed to maintain, secure, troubleshoot, evaluate, and improve these services.
Processing content can include storing copies, generating transcripts, extracting text and visual or audio features, producing descriptions and other derived information, and creating searchable representations. AI-generated descriptions and inferences can be inaccurate.
We use AI providers to perform some of this processing. The relevant text, images, audio, or other inputs are sent to the providers needed for the task. We do not use your information to train general-purpose AI models. Private messages and nonpublic metrics are not used to train models shared across customers. Running models to generate an answer and evaluating service quality are distinct from training those models.
Public content. Other Dally users can discover and view public posts, including playback from a copy stored by Dally, along with related captions, transcripts, frames, descriptions, and public counts. This applies to public content from connected accounts and independently collected public profiles. It does not give other users ownership of that content.
Private account information. Connecting an account does not by itself make your private messages, stories, nonpublic metrics, or private audience analyses available to unrelated Dally users. Public comments can be part of public content; private message threads and analyses of your audience are treated separately.
We process private account information through service providers acting for Dally and disclose it to apps or assistants you authorize, as described below. Authorized personnel may access it when necessary for support, security, or service operations, subject to access controls.
To request removal of your public content, see Copyright and Content Removal. To delete account data, see Data Deletion.
We disclose information to service providers as needed for these purposes, subject to applicable agreements:
When you use an authorized app or AI assistant, Dally sends it the information needed to fulfill its requests within your access permissions. That app's handling of information is also governed by its own terms and privacy notice. Likewise, information you direct us to publish or send goes to the destination you choose. Processing locations are described in Section 9.
We may disclose information when reasonably necessary to comply with law or valid legal process, protect people or the service, or establish or defend legal claims. Information may also be transferred in connection with a merger, acquisition, or other business transfer, subject to applicable privacy requirements.
We do not sell personal information or disclose it for cross-context behavioral advertising.
We use cookies and similar technologies for sign-in, security, and platform connections. We also use product analytics and session recordings to understand interactions with Dally.
Attribution features can use visitor identifiers on Dally-hosted pages, tracked message links, and open-tracking images in marketing emails to help measure responses. These features can collect information about people interacting with a creator's links or messages, not just Dally account holders. We do not use advertising or retargeting cookies.
Browser settings can block or remove cookies, although some features may stop working. Dally does not currently provide a separate in-app cookie-consent or tracking opt-out control. Contact support@dally.ai to exercise applicable privacy rights.
We keep information for the purposes described here, subject to applicable platform rules and legal requirements. Retention depends on the category, the feature it supports, whether it is still needed, and any applicable deletion obligation. The Data Deletion page explains the retention criteria and limits.
Disconnecting stops future syncing through that connection. Previously collected information may remain where permitted, but some information must be deleted when permissions are revoked. Disconnecting and requesting account deletion are different actions.
On a valid deletion request, we delete the relevant information from active systems and arrange for applicable service providers to delete it, subject to permitted exceptions. Limited records may remain for legal obligations, security, disputes, or honoring removal requests. Backup copies are removed or overwritten under the backup retention schedule. These exceptions are not permission to keep using removed content for ordinary search or analysis.
We use technical and organizational measures intended to protect information. No service can guarantee absolute security. We provide breach notifications when required by law.
Depending on applicable law, you may have rights to access, correct, delete, or receive a portable copy of information; object to or restrict processing; withdraw consent; limit certain uses of sensitive information; or appeal a decision on a request. You may also complain to the relevant privacy regulator. Exercising applicable rights will not result in unlawful discrimination.
Email support@dally.ai. We may request information reasonably necessary to verify your identity and authority. We respond within applicable legal deadlines and explain any permitted limitation. Withdrawing consent does not affect processing that was lawful before withdrawal.
Where European or UK data-protection law applies, our bases for processing are performing our contract with you, complying with legal obligations, consent where required, and legitimate interests in operating, securing, and improving Dally and enabling public-content discovery, subject to your rights and the required assessment. Optional platform permission is not automatically consent to every use of the resulting data.
We act as a controller when we determine the purposes and means of processing. Where we handle audience messages or other information solely on a creator's instructions, we act as that creator's processor for that instructed processing. We assist with requests concerning that processing and may refer you to the relevant creator. Creators have their own responsibilities to provide notices and obtain any required permissions; this does not remove Dally's obligations.
Dally is based in the United States. Information may be processed in the United States and other countries where our providers operate. Our production database is hosted in the United States. Processing locations for other services depend on the provider and model host used. Contact support@dally.ai for information about the locations and any transfer safeguards applicable to your information.
Dally accounts are for people aged 18 or older. Content and audience communications supplied by others may include information about younger people. Contact support@dally.ai about a child's information so we can review the situation and take appropriate steps, including deletion where required. An adult account holder's permission does not replace any protection required for a child.
We update this policy as practices change and revise the date above. We provide additional notice, and obtain consent where required, before materially different uses of information. Posting an updated policy does not by itself override earlier commitments or required permissions.
Dally Platforms, Inc.
169 Madison Ave, STE 76532
New York, NY 10016
support@dally.ai
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