Privacy Policy

Last updated: April 11, 2026

1. Introduction

dally ("we", "our", or "us") is a content intelligence platform for Instagram creators. This Privacy Policy explains how we collect, use, and safeguard your information when you connect your Instagram account and use our platform.

2. Information We Collect

When you connect your Instagram account to dally, we collect:

  • Your Instagram profile information (username, profile picture, follower count, media count)
  • Your published content metadata (captions, timestamps, permalinks, media types)
  • Your content performance metrics including saves, shares, reach, views, likes, and comments — these are private metrics only accessible with your explicit authorization via Instagram API
  • Thumbnail images of your posts and reels
  • Your Google account email and name (used for authentication)

3. How We Use Your Information

  • To provide you with content analytics and insights about your own posts and reels
  • To power your personal AI content brain — understanding your voice, themes, and what performs best
  • To display publicly available content data (captions, thumbnails, public engagement metrics) in the dally discovery feed so creators can learn from top-performing content
  • To include your anonymized performance metrics in aggregate niche benchmarks
  • To improve our platform and develop new features

4. Aggregated Benchmarks

By connecting your Instagram account, your content performance metrics are included in aggregated, anonymized niche benchmarks. For example, "fitness reels average a 2.3% save rate." No individual creator's specific numbers are exposed — only niche-level averages and trends. This is core to how dally works and is covered by accepting these Terms of Service.

These aggregated benchmarks power the Chat AI and may be included in intelligence products for agencies and brands. Your individual data is never sold or shared in identifiable form.

5. Your Data and Other Creators

By connecting your Instagram account, your content and performance metrics (including saves, shares, and reach) become part of the dally creator network. Other connected creators may see your content and metrics through platform features such as the discovery feed. This is core to how dally works: the shared pool of private metrics is what makes the platform valuable for everyone.

You can stop new data from syncing at any time by disconnecting your Instagram account. To remove your existing content from the platform entirely, submit a data deletion request. Your personal analytics (visible only to you) work regardless of network participation.

6. Instagram API Usage

We access your Instagram data through the official Instagram API with permissions you explicitly grant during the connection process. We request only the permissions necessary to provide our service: basic profile information and content insights. We do not access your direct messages, and we do not post content or take any actions on your behalf.

7. Data Storage and Security

Your data is stored in a PostgreSQL database hosted on Supabase with encryption at rest. Our web application is hosted on Vercel. Access tokens are stored securely and are only used to refresh your content data. We implement industry-standard security measures to protect your data.

8. Third-Party Services

  • Supabase: Database hosting and authentication
  • Vercel: Web application hosting
  • OpenAI / Anthropic: AI analysis of your content (your data is not used to train their models)

We do not sell, rent, or share your individually identifiable data with third parties. Aggregate, anonymized intelligence derived from the creator network may be provided to agencies and brands — see Section 4 for details.

9. Data Retention

We retain your data for as long as your account is active. If you disconnect your Instagram account, we will stop syncing new data. Existing content remains on the platform until you request deletion. If you request deletion, we will remove or anonymize your data within 30 days.

10. Your Rights

  • Access your personal data at any time through the platform
  • Request correction of inaccurate data
  • Request deletion of your data (see Data Deletion)
  • Disconnect your Instagram account at any time to stop new data from syncing
  • Request data deletion to remove your content from the platform
  • Export your data upon request

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Email: support@dally.ai
Business: Escape Velocity Ventures

© 2026 dally. All rights reserved.