Last updated: November 2, 2026
Dally Platforms, Inc. ("Dally," "we," or "us") operates dally.ai and its related services. Dally helps people find, understand, and work with content. This policy explains how we handle information about users, public creators, and people whose information appears in content or connected accounts.
For privacy questions or requests, email support@dally.ai. You do not need a Dally account to contact us.
Account information. We receive information used to sign you in and manage your account, such as your email address and display name.
Connected accounts and submitted content. Depending on the platform, permissions, and features you use, we receive profile information, posts, images and videos, captions, stories, performance metrics, comments, and connection credentials. We also collect content and instructions you submit directly, including the questions you ask on dally.ai, whether or not you are signed in. We access direct messages through a platform connection only when you grant the relevant messaging permission. Synced stories may remain available in your Dally account after they expire on the original platform.
People in your connected accounts and store. Your connected accounts and store bring information about the people who interact with you. Dally keeps it so you can see who is reaching you and what led to a sale:
Dally for Mac, Dally for Chrome, and other sources you add. These hold your own information and information about the people in it, such as their names, phone numbers, email addresses and what they said. Dally reads a source only if you install Dally for Mac or Dally for Chrome, connect the account, or give Dally the file, and some sources start off until you turn them on. Dally keeps what it reads so you can find and ask about it:
The Dally shortcut on your iPhone. When you add it and run it, it sends your messages with their sender, time and words but not their attachments, your notes' names, folders, dates and text, your contacts, your newest 1,000 calendar events, and your photos' files with when each was taken. A photo or video leaves your iPhone over an encrypted connection to a server Dally rents in the United States (Ashburn, Virginia or Hillsboro, Oregon), which passes it straight on to Dally's storage over another encrypted connection and keeps nothing of it.
Public content. We collect public profiles, posts, media files, captions, links, and public engagement counts, including from creators who have not joined Dally. Sources include platform APIs and public-web-data providers. Requests about a public link or creator can cause that content to be collected. Public-source collection is separate from access to your connected account's nonpublic information.
Apps, assistants, and usage records. When an app or AI assistant calls Dally, we receive what it sends and return information needed for the request. This can include instructions, content, search terms, and excerpts from your messages. Connecting an assistant does not by itself give us access to your entire conversation history. We log API and MCP requests and responses, including their contents, identifiers, and information about the requested task, to operate, secure, debug, and measure the service. We also collect browser, device, page, click, and feature-usage information, including session recordings as described in Section 8.
The message that led to a call. Dally does not ask an AI assistant for your messages. When one, such as Claude or ChatGPT, calls Dally, it sends what the call needs: the words to search for, the filters, and, if it chooses, a short note of what you are trying to do. It does not send your message, the rest of your conversation, or any summary of it. An assistant set up with an older version of Dally may still send your message, or earlier messages and a summary, with a call; Dally discards them before storing anything. Until October 2026, Dally kept the message of yours that led to each call. You can see the messages it kept then and delete any or all of them in Settings → What you asked Dally. Deleting your account deletes them all.
This section covers the information Dally receives from Google when you connect a Google account, and it alone describes how that information is used. Where another section of this policy is broader, the broader wording does not apply to Google user data.
What Dally accesses. When you connect a Google account, Dally asks Google for read-only access, shown on Google's consent screen, to:
Before Google asks for your consent, Dally shows you this list in the product. You can untick any permission on Google's screen, and Dally reads only what you granted.
How Dally uses it. Dally keeps a copy of what it reads, for you alone, and keeps it up to date, so that you can find and ask about your own mail, files and events: on dally.ai, in the Dally app for Mac, and through an AI assistant you have connected to Dally, such as ChatGPT or Claude. To make it findable and to answer your questions, Dally extracts text, computes searchable representations of it, and sends the relevant text to the AI providers that run Dally's models for the request you made. Google user data is used for nothing else. It is not used for advertising, not sold or shared with data brokers or information resellers, and not used to determine credit-worthiness or for lending. Dally does not use it to create, train or improve any machine-learning or artificial-intelligence model, and instructs the AI providers that generate your answers not to use it for theirs.
Who receives it. Three kinds of recipient, each only to serve your own requests: the hosting, storage and database providers that run Dally, where it is encrypted in transit and at rest; the AI providers that compute search representations and generate answers, which receive only the text a request needs; and an AI assistant you connected and asked, which receives the results and excerpts from your Google user data that answer that question and nothing else of it. That assistant's handling of what it receives is governed by its own terms. Dally never sends Google user data to an assistant you did not connect, or that did not ask. The tokens Google issues to Dally are encrypted at rest. Google user data is stored in the United States; an AI provider's processing of a request can run where that provider operates, as Section 11 describes.
Who can see it. Nobody else on Dally can find or see your Google user data; it never joins the public content other people can find. No person at Dally reads it, except when you have asked us to look at specific messages, files or events, when it is necessary to investigate a security problem or abuse, when the law requires it, or in aggregated, anonymized form to operate the service.
How long Dally keeps it, and how to delete it. Dally keeps the copy while the account is connected, so your search stays complete. In Settings → Connections you can disconnect a Google account at any time: Disconnect stops all reading of it at once and makes nothing from it findable, keeping the copy out of sight so that reconnecting the account restores your search. To have Dally delete what it brought, choose Disconnect and delete data on that account, or emailsupport@dally.ai from the email associated with your Dally account; Dally deletes everything it kept from that account, and if you connect it again later, Dally reads it fresh. Deleting your Dally account deletes everything every Google account brought. You can also remove Dally's access in your Google Account at myaccount.google.com/permissions; Dally then stops reading that account and emails you once, and what it already holds stays findable to you until you disconnect it, ask Dally to delete it or delete your Dally account. Deletion follows the Data Deletion page, and the Support page explains each step.
Limited Use. The use of information received from Google Workspace scopes will adhere to the Google User Data Policy, including the Limited Use requirements. The use of raw or derived user data received from Workspace APIs will adhere to the Google User Data Policy, including the Limited Use requirements. The policy is at developers.google.com/terms/api-services-user-data-policy.
Dally reads your Zoom, Calendly, Fathom, Plaud or Typeform account only after you allow Dally on its own page. It only reads: it never creates, changes or deletes a meeting, a booking, a recording, a form or an answer. It never downloads a recording's audio or video; of each call or memo it keeps only the words, from Zoom's transcript, chat and summary, from Fathom or from Plaud. What it reads is kept for you alone, so that you can see who booked, who joined and what they asked for, and find anything said on your calls; it is never used for advertising or to build marketing profiles, and never sold. To answer your questions, Dally sends the words a request needs to the AI providers that run Dally's models; Dally does not use them to create, train or improve any machine-learning or artificial-intelligence model, and instructs those providers not to use them for theirs. Disconnect one of these accounts in Dally and Dally stops reading it at once and keeps what it brought out of sight, so that reconnecting the account brings it back. Remove Dally inside Zoom (in the Zoom App Marketplace: Manage, Added Apps, Remove), or delete your Dally account, and Dally deletes everything that account brought. To have Dally delete what one of these accounts brought and keep your Dally account, choose Disconnect and delete data on that account, or email support@dally.ai from the email associated with your Dally account. Once Dally has deleted what an account brought, connect it again later and Dally reads it fresh.
We use information to provide search and analysis, show account analytics, help you develop content, respond to support requests, and carry out actions or automations you authorize. We also use information needed to maintain, secure, troubleshoot, evaluate, and improve these services.
Processing content can include storing copies, generating transcripts, extracting text and visual or audio features, producing descriptions and other derived information, and creating searchable representations. AI-generated descriptions and inferences can be inaccurate.
We use AI providers to perform some of this processing. The relevant text, images, audio, or other inputs are sent to the providers needed for the task. We do not use your information to train general-purpose AI models. Running models to generate an answer and evaluating service quality are distinct from training those models.
Dally collects and shows public posts and their public counts, such as views, likes, and comment counts, whether or not the creator uses Dally. Other creators and brands on Dally can find a creator's profile and public posts and view them, including playback from a copy stored by Dally, along with related captions, transcripts, frames, and descriptions. This does not give them ownership of that content.
Private account information. Connecting an account never makes its nonpublic numbers visible to anyone else. The only numbers other Dally users see are the public ones anyone can see on your posts without signing in. Nobody else sees your reach, saves, watch time, or any other number Instagram shows only you. Connecting an account does not by itself make your private messages, stories, or private audience analyses available to unrelated Dally users. Public comments can be part of public content; private message threads and analyses of your audience are treated separately.
We process private account information through service providers acting for Dally and disclose it to apps or assistants you authorize, as described below. Authorized personnel may access it when necessary for support, security, or service operations, subject to access controls.
Deleting your Dally account deletes what your connection brought into Dally and disconnects it. It does not stop Dally collecting your public posts. To stop that, send a removal request to legal@dally.ai: removal erases what Dally holds of the account and adds it to the do-not-collect list. Copyright and Content Removal explains how removal works.
We disclose information to service providers as needed for these purposes, subject to applicable agreements:
When you use an authorized app or AI assistant, Dally sends it the information needed to fulfill its requests within your access permissions, and an assistant sends Dally what each call needs, as Section 2 describes. That app's handling of information is also governed by its own terms and privacy notice. Likewise, information you direct us to publish or send goes to the destination you choose. Processing locations are described in Section 11.
What an assistant receives about other people. A result from your posts, sales, direct messages, comments, link clicks and lead forms holds the thing itself and the person it is with where that person is the point: a lead's name and what they asked for, the account on the other side of a direct message, a commenter's handle, and who clicked a link. Email addresses and phone numbers, a buyer's name and email on a sale, what a direct-message contact bought and spent, the country and kind of device a click came from, and your automations' own codes are sent only when the assistant asks for them, as when you ask who bought or for someone's email. Anywhere else, in a lead's answers, in a conversation's summary, in names, and in the preview of a file, note or event, every email address and phone number is replaced by the words "[email address]" or "[phone number]"; a message's own words are sent whole when the assistant reads them, an email address or phone number in them included, because a message waiting on you often asks to be emailed. Totals grouped by a sender or a person follow the same rule. In a search of your mail, messages and files, a mail's sender appears as their name, from your saved contacts or the mail's own From line, and the domain they wrote from, and each person its From, To and Cc lines name appears by the name written there and the domain of their address; a phone number reads "[phone number]" beside the name you saved for it; your own email addresses read "[your address]"; and every other email address and phone number is replaced as above. A photo or video carries the city and country it was taken in when its own location data says so, and a search for photos that names a place returns the photos taken within 50 kilometers of it; the assistant does not receive a photo's coordinates. The assistant receives an item whole only when it opens that item, your own email addresses still reading "[your address]". Something a teammate shared with you stays masked even when opened. A search of who followed you or liked your posts holds those people's names and handles.
What an answer leaves out. The ids and links in an answer Dally's connector sends an assistant carry no email address, phone number or mail Message-ID, and no tracking code. No such answer carries when Dally took a thing in, or where Dally stores it. Dally's API, which you call with your own API key, answers with your own things as Dally keeps them; a teammate's thing stays masked there too.
An app's own history. When ChatGPT or the Codex app asks, Dally sends nothing from ChatGPT or Codex. When Claude in claude.ai asks, Dally sends nothing from Claude, Claude Code, or Claude Code on the web. What each of these holds is listed in Section 2. Each still receives the other's, so Claude can find what you told ChatGPT, and ChatGPT what you told Claude. Codex in your terminal, Claude Code, and dally.ai receive them all. An app that reaches Dally's connector without one of these names is held back from all of them.
We may disclose information when reasonably necessary to comply with law or valid legal process, protect people or the service, or establish or defend legal claims. Information may also be transferred in connection with a merger, acquisition, or other business transfer, subject to applicable privacy requirements.
We use cookies and similar technologies for sign-in, security, and platform connections. We also use product analytics and session recordings to understand interactions with Dally.
Attribution features can use visitor identifiers on Dally-hosted pages and tracked message links to help measure responses, including when a link was clicked and the country, kind of device, browser and operating system it was clicked from. These features can collect information about people interacting with a creator's links or messages, not just Dally account holders.
Browser settings can block or remove cookies, although some features may stop working. Dally does not currently provide a separate in-app cookie-consent or tracking opt-out control. Contact support@dally.ai to exercise applicable privacy rights.
How long Dally keeps each category is below. Where a row says the life of your account, nothing makes it leave sooner unless you delete it, and where it says no end date, Dally has set none. The Data Deletion page says how to ask Dally to delete anything here.
| Category | How long Dally keeps it |
|---|---|
| Account information | Kept for the life of your account and deleted with it. |
| What your connected accounts, Dally for Mac, Dally for Chrome and your files bring in, and the people in it | Kept for the life of your account, with no shorter end date, so your search stays complete. Disconnecting an account stops reading it and keeps what it brought out of sight, so that reconnecting restores it. Disconnect and delete data, or deleting your account, deletes it. Turning a source off in Dally for Mac or Dally for Chrome stops new reading, and what it brought stays until you delete your account or ask us to delete it. |
| What you delete | Delete something in Dally and its copy leaves 1 day later. When the app it came from tells Dally it was deleted there, Dally deletes its copy when that app's trash would empty: at once for Instagram and Facebook, 60 days for HighLevel, and 30 days for everything else, or at once if the app says it was deleted for good. Some sources never tell Dally about a deletion, such as Chrome bookmarks, and what they brought stays. |
| YouTube channels you connect | A comment leaves 30 days after Dally last read it. What the channel brought leaves about 6 days after you disconnect it, or about 25 days after Dally's access ends any other way, such as when you remove it in your Google account. |
| Your chats with Dally | Kept for the life of your account and deleted with it. |
| People who reach you through your links and pages, and email addresses people write to you in direct messages | Clicks, visits, the steps to a sale and the addresses are kept for the life of the account of the creator they reached, and deleted with it. In a visitor's browser, a click's cookie lasts 30 days and a visitor cookie up to 400 days. |
| What a visitor asks on a creator's page while signed out | The question and Dally's answer are kept with no end date, and are tied to no account. |
| API and MCP requests and responses | Their contents are kept for 29 days. A record of each call without its contents, such as its time and size, has no end date, and stops naming you when you delete your account. The search words and notes an assistant sends with a call are kept for the life of your account and deleted with it. |
| The message that led your assistant to call Dally, kept until October 2026 | Kept whole with that call for the life of the account. Dally no longer asks for it. You can delete any or all of these messages yourself at any time in Settings → What you asked Dally. Deleting your account deletes them all. |
| Raw copies of what a platform sends Dally | Those Dally's record of your messages and comments is built from are kept for the life of your account and deleted with it. Others are kept for 29 to 90 days by kind, and one that belongs to no account for 7 days. |
| Product analytics | Kept at our analytics provider for up to seven years under our plan. Those linked to your account are deleted with it. |
| Session recordings | Expire after 30 days at our analytics provider. |
| Service logs and other operational records | Records that hold no request or response contents are kept for troubleshooting and security. Dally has set no end date for most of them; some leave sooner, such as a device's status reports, after 2 days. |
| Connection credentials | Deleted as soon as the connection ends. |
| Publicly indexed content | Kept while included in Dally's index, with no set end date. A removal request erases it and stops Dally collecting it again. |
| Backups | Our database hosting provider maintains daily backups and documents a seven-day recovery window for our plan. This describes restore availability, not a deadline for erasing each deleted record from backup storage. Deletion from the active database does not immediately alter existing backups. Database backups do not contain the stored media files themselves. |
| Consent and deletion records | Kept with no end date to show what you agreed to and what we deleted. The email address Dally uses to tell you a deletion finished is cleared after 30 days. |
| Do-not-collect list | Permanent one-way hashed identifiers of removed accounts, checked before any public collection. These records contain no copies of the removed content. |
Disconnecting and requesting account deletion are different actions: Disconnecting stops future syncing through that connection and does not by itself delete what it brought.
On a valid deletion request, we delete the relevant information from active systems and arrange for applicable service providers to delete it, subject to permitted exceptions. Limited records may remain for legal obligations, security, disputes, or honoring removal requests. These exceptions are not permission to keep using removed content for ordinary search or analysis.
You do not need to make a request to delete the messages Dally kept, until October 2026, of what led your assistant to call it. Delete any or all of them yourself in Settings → What you asked Dally. Deleting your account deletes them all.
We use technical and organizational measures intended to protect information. No service can guarantee absolute security. We provide breach notifications when required by law.
Depending on applicable law, you may have rights to access, correct, delete, or receive a portable copy of information; object to or restrict processing; withdraw consent; limit certain uses of sensitive information; or appeal a decision on a request. You may also complain to the relevant privacy regulator. Exercising applicable rights will not result in unlawful discrimination.
Email support@dally.ai. We may request information reasonably necessary to verify your identity and authority. We respond within applicable legal deadlines and explain any permitted limitation. Withdrawing consent does not affect processing that was lawful before withdrawal.
Where European or UK data-protection law applies, our bases for processing are performing our contract with you, complying with legal obligations, consent where required, and legitimate interests in operating, securing, and improving Dally and enabling public-content discovery, subject to your rights and the required assessment. Optional platform permission is not automatically consent to every use of the resulting data.
We act as a controller when we determine the purposes and means of processing. Where we handle audience messages or other information solely on a creator's instructions, we act as that creator's processor for that instructed processing. We assist with requests concerning that processing and may refer you to the relevant creator. Creators have their own responsibilities to provide notices and obtain any required permissions; this does not remove Dally's obligations.
Dally is based in the United States. Information may be processed in the United States and other countries where our providers operate. Our production database is hosted in the United States. Processing locations for other services depend on the provider and model host used. Contact support@dally.ai for information about the locations and any transfer safeguards applicable to your information.
Dally accounts are for people aged 18 or older. Content and audience communications supplied by others may include information about younger people. Contact support@dally.ai about a child's information so we can review the situation and take appropriate steps, including deletion where required. An adult account holder's permission does not replace any protection required for a child.
We update this policy as practices change and revise the date above. We provide additional notice, and obtain consent where required, before materially different uses of information. Posting an updated policy does not by itself override earlier commitments or required permissions.
Dally Platforms, Inc.
169 Madison Ave, STE 76532
New York, NY 10016
support@dally.ai