Last updated: June 10, 2026
Dally ("we," "our," or "us") is operated by Dally Platforms, Inc. Dally is a content intelligence platform for creators. This Privacy Policy explains what information we collect, how we use it, who we share it with, and how we protect it when you use dally.ai and its related services.
When you sign in with Google, we receive your Google account email address and display name. We use this information solely to create and manage your Dally account, authenticate your sessions, and send you account-related communications. We do not request access to your Google contacts, calendar, Drive files, or any other Google service data.
You may connect one or more of the following platforms to Dally: Instagram, TikTok, YouTube, Threads, X (Twitter), LinkedIn, and Substack. For each platform you connect, we collect:
Each platform connection requires a separate, explicit OAuth authorization (or, in the case of Substack, an RSS URL you provide). We request only the permissions necessary to provide our service. We do not access your direct messages on any platform.
We collect publicly available content data (captions, thumbnails, public engagement counts) from public creator profiles to power our discovery feed and niche benchmarks. This data is available to anyone who visits the public profile and does not require authentication.
We use PostHog to collect usage analytics and session recordings when you interact with Dally. This includes pages visited, clicks, feature usage, browser type, and device information. We use this data to improve the product. PostHog sets cookies on your device to distinguish users and track sessions.
We use your Google account email and display name for authentication, account creation, and account-related communications only. We do not use Google user data for advertising, market research, or any purpose unrelated to providing Dally's authentication and account management functionality.
We access your data through each platform's official API using permissions you explicitly grant during the OAuth connection process. We request only the scopes necessary to read your profile, read your content and its metrics, and (where you authorize it) publish content on your behalf.
For each connected platform, you can revoke access at any time from your Dally settings page or from the platform's own app permissions settings. For YouTube and other Google services, you can also revoke Dally's access at any time via the Google security settings page.
For YouTube, we request permissions to: read your channel and video metadata, read your video analytics and revenue data, upload videos (Shorts), edit video titles and descriptions, and manage caption tracks. These write actions occur only when you explicitly initiate them from the Dally publish or library interface.
We do not access your direct messages, follower lists, or contact information on any platform. We do not take actions on your behalf unless you explicitly initiate them (such as publishing a video, editing a title, or uploading captions).
By connecting a platform account, your content performance metrics are included in aggregated, anonymized niche benchmarks. For example: "fitness reels average a 2.3% save rate." No individual creator's specific numbers are exposed in benchmarks. Only niche-level averages and trends are shown.
These aggregated benchmarks power the AI chat features and may be included in intelligence products for agencies and brands. Your individual data is never sold or shared in identifiable form.
By connecting a platform account, your content and performance metrics (including saves, shares, and reach) become part of the Dally creator network. Other connected creators may see your content and metrics through platform features such as the discovery feed. This shared pool of private metrics is core to how Dally works and what makes the platform valuable for everyone.
You can stop new data from syncing at any time by disconnecting your account from Dally settings. To remove your existing content from the platform entirely, submit a data deletion request. Your personal analytics (visible only to you) work regardless of network participation.
We do not sell, rent, or trade your personal data or any platform-specific user data to third parties. We do not share your data with data brokers, information resellers, or advertisers.
We share your data only in the following circumstances:
Dally uses YouTube API Services to provide its YouTube features: connecting your channel, displaying your videos and analytics to you, and publishing Shorts you explicitly initiate. By using these features, you also agree to the YouTube Terms of Service. Information about how Google handles your data is available in the Google Privacy Policy.
Dally's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
The following commitments apply to all data received from Google APIs, including Google Sign-In data (email, display name) and YouTube API data (video metadata, analytics, revenue, captions):
We use the following third-party services to operate Dally. Each service processes data under its own privacy policy and data processing agreements:
None of these providers use your data for advertising, and none sell your data to third parties. AI providers (Anthropic, OpenAI, Google Gemini, Groq) process your content data only to return results to Dally. Under our API agreements, they do not retain your data for model training.
Dally uses cookies and similar technologies for the following purposes:
We do not use advertising cookies, tracking pixels, or retargeting technologies. We do not share cookie data with advertisers.
Your data is stored in a PostgreSQL database hosted on Supabase with encryption at rest and encryption in transit (TLS). Media files are stored in Supabase Storage with access-controlled buckets. Our web application is hosted on Vercel with HTTPS enforced on all connections.
OAuth access tokens are stored in our database with encryption at rest (AES-256, provided by our database host) and encryption in transit (TLS). They are used only to sync your content data and execute actions you explicitly initiate. Tokens are refreshed automatically and revoked when you disconnect a platform.
We follow security practices including: encryption at rest for stored data, scoped database access controls, server-side authentication checks on all API routes, and regular rotation of application secrets. If we become aware of a data breach affecting your personal information, we will notify you and applicable authorities as required by law.
We retain your data for as long as your account is active. If you disconnect a platform, we stop syncing new data from that platform. Existing content from that platform remains until you request deletion.
If you request deletion (via the data deletion page or by emailing support@dally.ai), we will delete or anonymize your personal data within 30 days. This includes your profile information, content data, performance metrics, and AI-generated analysis. Anonymized data that has already been included in aggregate benchmarks and cannot identify you may persist.
If you delete your Dally account, we treat this as a deletion request for all associated data.
You have the right to:
To exercise any of these rights, email support@dally.ai. We will respond within 30 days.
To be explicit about what Dally does not do with your data:
Dally is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, contact us at support@dally.ai and we will delete that information.
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page, updating the "Last updated" date, and (for material changes affecting how we use your data) sending a notification to the email address associated with your account.
If you have questions about this Privacy Policy, want to exercise your data rights, or have a complaint about how we handle your data, contact us at:
Email: support@dally.ai
Business: Dally Platforms, Inc.
© 2026 Dally. All rights reserved.