Terms of Service

Last updated: June 10, 2026

1. Acceptance of Terms

By accessing or using dally ("the Service"), you agree to be bound by these Terms of Service. If you do not agree to these terms, do not use the Service. The Service is operated by Dally Platforms, Inc. ("we", "our", or "us").

2. Description of Service

dally is a content intelligence platform that allows Instagram creators to connect their accounts, analyze their content performance using private metrics, and optionally participate in a cross-creator content discovery network. The Service includes AI analysis of your content, performance benchmarking, and content search features.

3. Account Registration

You must create an account using Google Sign-In to use the Service. You are responsible for maintaining the security of your account credentials. You must be at least 18 years old to use the Service. By connecting your Instagram account, you authorize us to access your content and insights data as described in our Privacy Policy. Dally's YouTube features use YouTube API Services: by connecting your YouTube account or using those features, you also agree to be bound by the YouTube Terms of Service. Dally's TikTok features use the TikTok API: by connecting your TikTok account or using those features, you also agree to be bound by TikTok's Terms of Service.

4. Data and Content

You retain all ownership rights to your Instagram content. By connecting your account to dally, you grant us a limited, non-exclusive license to:

  • Store and process your content metadata and performance metrics for the purpose of providing the Service
  • Display your content and performance metrics (including saves, shares, and reach) to other connected creators through platform features such as the discovery feed
  • Generate AI analysis and insights based on your content data
  • Include your anonymized metrics in aggregate benchmarks as described in our Privacy Policy
  • When you grant Instagram's messaging permission, access and process your Instagram direct messages and comments to power the audience features you turn on (such as understanding what your audience is asking for and the reply automations you configure). Unlike your content metrics, these stay private to you: they are never shown to other creators, never added to the discovery network, and never sold to third parties

You can stop this data syncing at any time by disconnecting your account. Disconnecting is a pause: it stops syncing and keeps your already-synced data so you can reconnect later. To have your data deleted, submit a data deletion request or delete your account.

5. Network Participation

By connecting your Instagram account, you join the dally creator network. Your content and performance metrics (including saves, shares, and reach) may be visible to other connected creators through the discovery feed and other platform features. Disconnecting pauses syncing and keeps your existing data so you can reconnect later. To have your data deleted, submit a data deletion request.

6. Acceptable Use

You agree not to:

  • Use the Service to scrape, harvest, or collect data about other creators without their consent
  • Attempt to reverse-engineer the Service or access data you are not authorized to view
  • Use the Service in violation of Instagram's Terms of Use or Meta's Platform Terms
  • Use Dally's YouTube features in violation of the YouTube Terms of Service
  • Share access to your account with unauthorized third parties

7. Service Availability

We strive to maintain high availability but do not guarantee uninterrupted access to the Service. We may modify, suspend, or discontinue any part of the Service at any time. We will provide reasonable notice before any significant changes that affect your data.

8. Limitation of Liability

The Service is provided "as is" without warranties of any kind. We are not liable for any indirect, incidental, or consequential damages arising from your use of the Service. Our total liability is limited to the amount you paid for the Service in the 12 months preceding the claim.

9. Termination

You may terminate your account at any time by requesting deletion of your data or deleting your account (disconnecting a platform on its own pauses syncing but keeps your data). We may terminate or suspend your access for violation of these terms. When you delete your account, or we terminate it, we delete or anonymize your data within 30 days, subject to any retention required by law.

10. Data Processing Agreement

Where you use the Service to process personal data of your audience that is subject to the GDPR, UK GDPR, or similar data protection laws — for example the content of direct messages and comments processed on your behalf when you enable audience features — you act as the data controller and Dally acts as your processor. The Data Processing Agreement ("DPA") is incorporated into and forms part of these Terms for that processing. If the DPA and these Terms conflict with respect to that processing, the DPA controls.

11. Changes to Terms

We may update these Terms from time to time. We will notify you of material changes by posting the updated Terms on this page. Continued use of the Service after changes constitutes acceptance.

12. Contact

Questions about these Terms? Contact us at support@dally.ai.

© 2026 Dally Platforms, Inc. All rights reserved.