Research

Original analysis from Dally's creator network. Every number comes from real, authenticated Instagram performance data.

Instagram Saves Predict ReachData from 3,162 Reels

The top 10% of reels by saves capture 78% of all reach and 93% of all shares.

78%of reach from top 10%

Carousels vs ReelsData from 4,484 Posts

Carousels get a 12.9% save rate. Reels get 1.9%. But reels average 706 shares vs 11.

12.9%carousel save rate

Small Creators Reach 8x Their Follower CountPer Post

Creators under 1K followers reach 836% of their audience per reel. Over 200K: just 21%.

836%reach / followers (<1K)

Instagram Engagement Benchmarks 2026Save Rate, Share Rate, Reach

Real benchmarks from creators connected to Dally. Aggregate save rate: 1.94%. Aggregate share rate: 1.14%.

1.94%aggregate save rate

All data sourced from authenticated Instagram accounts via OAuth. Metrics include saves, shares, and reach: the signals each creator sees in their own account. No individual creator is identifiable. See privacy policy.