Research

Original analysis from Dally's private creator network. Every number comes from authenticated Instagram metrics that are invisible to other tools.

Instagram Saves Predict ReachData from 3,162 Reels

The top 10% of reels by saves capture 78% of all reach and 93% of all shares.

78%of reach from top 10%

Carousels vs ReelsData from 4,484 Posts

Carousels get a 12.9% save rate. Reels get 1.9%. But reels average 706 shares vs 11.

12.9%carousel save rate

Small Creators Reach 8x Their Follower CountPer Post

Creators under 1K followers reach 836% of their audience per reel. Over 200K: just 21%.

836%reach / followers (<1K)

Instagram Engagement Benchmarks 2026Save Rate, Share Rate, Reach

Real benchmarks from private metrics. Pool save rate: 1.94%. Pool share rate: 1.14%.

1.94%pool save rate

All data sourced from authenticated Instagram accounts via OAuth. Metrics include saves, shares, and reach, which are private to the account owner. No individual creator is identifiable. See privacy policy.